Day 4: Advertising and Marketing with Social Media

Teacher's note: On Thursday, students visited Intouch Solutions, an Overland Park-based marketing agency focused on the pharmaceutical industry. The kind, intelligent, and funny employees discussed with the campers how Intouch uses technology and social media as key methods for conveying its clients' messages.

After we returned to Barstow, students rose to the challenge of creating their own unique products. They had to design a marketing pitch, complete with a detailed description of their product, an explanation of which segment of the population would ideally use the product, as well as ways to market the product using social media. What follows, then, is Riley's creation:

The Hand Band

Purpose of the product: It is a 1-inch-thick band that wraps around the front of the wrist.
Potential problem the product solves: It helps aerialists and gymnasts re-wrap their wrists after performing a swivel, meat hook, or a pencil on duo silks or a trapeze.
Price: $18.99 for each pair

Click HERE to download the PowerPoint presentation