Day 4: Advertising and Marketing with Social Media

Teacher's note: On Thursday, students visited Intouch Solutions, an Overland Park-based marketing agency focused on the pharmaceutical industry. The kind, intelligent, and funny employees discussed with the campers how Intouch uses technology and social media as key methods for conveying its clients' messages.

After we returned to Barstow, students rose to the challenge of creating their own unique products. They had to design a marketing pitch, complete with a detailed description of their product, an explanation of which segment of the population would ideally use the product, as well as ways to market the product using social media. What follows, then, is Riley's creation:

The Hand Band

Purpose of the product: It is a 1-inch-thick band that wraps around the front of the wrist.
Potential problem the product solves: It helps aerialists and gymnasts re-wrap their wrists after performing a swivel, meat hook, or a pencil on duo silks or a trapeze.
Price: $18.99 for each pair

Click HERE to download the PowerPoint presentation

Day 3: Public Service Announcements

On Wednesday, students took a tour of the KCPT studios in Kansas City, learning about what distinguishes public television from its commercial counterpart. With those differences in mind, each student wrote and directed a public service announcement. Here is Riley's.

Day 2: Entercom Communications

Day 1: KU School of Journalism

Media Summer Campers Take Tour of The Kansas University School of Journalism 

by Riley W.

LAWRENCE, Kan. — On Monday, at the University of Kansas, in Lawrence Kan., students from a media summer camp from the Barstow School met Ashley Anguiano, who told them about filming, editing, and working on the school website. 

Campus media director Brett Akagi also told the visiting students about being a reporter and photographer before he worked at KU. He then showed the four monitors where journalism majors can watch international news, local news, the weather, and how many people are on their website around America.

Over at Media Crossroads, the media students saw the place where they film “Good Morning KU” and a healthcare show. They also got to see the computer lab where students are able to edit videos and edit the sound in videos. In Media Crossroads, the journalism students are able to switch positions, working as an anchor one day and filming another day. Media Crossroads is brand new to the KU campus and recently celebrated filming “Good Morning KU” for 100 days in a row! 

The University Daily Kansan is KU’s newspaper that is managed and operated by students. Kansan.com is the online version of The University Daily Kansan and is among the best college news websites in the country. The KU School of Journalism also gives students the chance to work on advertising, design, or online journalism.